Ignore this one thing and you can kiss high profits goodbye…

Happiness is to profitability in business, as tire pressures are to winning in auto racing.  If you’ve ever been involved in auto racing either as a crew member, engineer, or driver you know that tire pressures are critical to your success.

When I was auto racing earlier in my life I was serious about winning (which I accomplished), I spent a huge amount of time (and money) insuring that every component of the car (engine, transmission, suspension, shock absorbers, wheel alignment, etc.) was the best it could be. Setting the tire pressures was the very last thing we did on the car on pre-grid just before going on the track.  Why is this important?  If the tire Victory podiumpressures are off, your car will not handle correctly as you expect it to. You will not be as fast in the corners as others are. In fact if your tire pressures are way off you may even lose control and crash.  Tire pressures are so important that at the highest level of auto racing they fill the tires with nitrogen instead of air because there is no water in nitrogen it is more stable to maintain that pressure as the tire heats up on the track. They also set tire pressures with a tire pressure gauge calibrated in 1/10 of a pound. It’s that critical. It’s also the easiest to do and costs next to nothing.

Here’s the thing, you can have the most powerful engine, the most finely tuned suspension, the best shock absorber adjustment, and aerodynamic down force setup, and if your tire pressures aren’t correct none of those things will work as good as they are supposed to. 

It’s the same in business – all the work done to develop policies and procedures, manufacturing processes, product design and development, marketing strategies and branding, If you don’t take the time to insure that your people are happy performing their jobs, nothing else will work as well as it’s supposed to.

Just like setting tire pressures on a race car, having happy, engaged people at work is just as easy to set (when you know how to do it) and costs next to nothing as well.

We know how to do it, and we’re here for you to learn and do it too!